Netqube Projects
- Web Development and Digital Marketing Company
The New Year has already begun and we are sure that you would have been already prepared for digital marketing this year. But, are you ready with the digital marketing trends for this year? Well, that could be tricky because we all are not on the same page. There are numerous marketing trends that have changed and we do not know about them. You might notice marketers speaking of the voice search marketing to take over in the coming years but this is something we already know! We need something that people do not know about and here are the digital marketing trends that you should know this year to make sure you are doing the right marketing. Let’s talk about it! Customer-centric approachSince its advent, marketing has changed so much that it is difficult to figure out which technique to trust. Customer experiences are given much more important than any other aspect. Being into business, when you put your focus on offering the right services you do not have to take care of calling customers, they come to you with the quality of your services. Online product descriptions, portfolios and other information about the business have made sure that the business does not have to explain their services or products. Also, this is the time when customers do their own research; they do not trust business unless they are sure of what they say. Now, here comes something great and the tricky part basically. Nobody wants to know how many clients you have or how old are you; your company’s name should be enough. Your marketing strategy, your social media profiles, and engagement will speak for your business. Visual contentWhere voice search has already taken over, visual content is gaining more popularity as well. Readable content is not something that people are using more but the visuals are capturing more and more eyes. Researchers have found out that the visual content has more views than the plain text and it can get you more engagement than the other posts. It is known that people can connect with the visitors but regular content does not catch many eyes. Visualize the data and statistics; yes you must do it. If you have any interesting stats, you must put that into interesting visuals and you are sure to catch eyes in a minute. Personalized marketingHow about personalizing your data or statistics? It will let you connect with your visitors in no time. Even the promotional emails start with our names so why not the other mediums. We are flooded with emails every day be it from the fashion brand or an eCommerce store, we mostly ignore it. Why? We ignore them because we cannot connect with the posts so, personalization is important. When we see… “Hey Matt, how are you doing today?” It is something that we could connect with; don’t you think so? Personalized marketing messages would do the job in less time. Alternative communication channelsEmails, messaging, calls, boring chatbots are all done! Bring in something new that interests your audience and give them all the information in place. Introduce interactive chatbots that are also connected with Facebook and Instagram which makes it easier for the users to talk to you. Users like easy and convenient marketing; they need a platform where they could connect with the business in no time with less trouble. Go live!More than $75 billion is expected to be the worth of the live video industry in the next year. It’s gaining incredible popularity and as compared to regular videos, going live is three times popular. Pre-recorded videos are going out-of-trend because it’s time to go live. There is no denying the fact that videos are much more popular than any other medium but going live is better. ConclusionDigital marketing trends have been changing lately but working upon it is what we must focus upon. There are numerous marketing trends that we believe we should talk about but few are important to be noted. Focusing on the right marketing strategy can lift up your business in less time but it is important to keep up with the changing trends. Planning to try our digital marketing services?
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New year means new beginnings, new resolutions, and new success stories. A long overdue trip to your favorite place or starting your own venture, it is time to bring that plan into action. While we cannot help you with your vacation planning and we feel deeply sorry about that, we can certainly help you with the latter one as we are deemed the best web design company in Delhi. If you are planning to set up a business, the first thing you are going to need is a website. A user-friendly website with relevant content is what your business needs. But building a website is not as easy as it may sound. The plethora of information and DIY videos available on the internet have made us belive some misconceptions about web development. As a digital marketing company, we aim to set the record straight and debunk some of the most common website development myths doing rounds in the market. Myth #1: You don’t need a web developer Over trusting those DIY videos about how you can build a website yourself can get you a lot of trouble. Saving some money does not make a good case for not hiring a developer. Building a website is an intricate and technical process that you must leave to the experts. They have required knowledge of the necessary tools, software, and other information to deliver you the best final product. Searching for the best web design company in Delhi? There is no way you won’t stumble upon the name NetQube Projects. We have a team of highly-skilled web developers who know how to give you a professional website that speaks for your brand. Myth #2: Mobile-optimization is not mandatoryIf you think that mobile-optimization is not for you, you are sadly mistaken. Smartphone users have long surpassed the number of desktop users. People access websites on their smartphones and if your site is not mobile-optimized, it will escalate your bounce rate which will negatively affect your Google ranking. If you don’t want to drive your visitors away, create a powerful website that works well on all the devices. Digital marketing services in India also include creating feel-good websites that are mobile-optimized and offer good user-experience. Myth #3: Development ends once the website is liveBeing a developer, you can breathe a sigh of relief once you have launched the website into the online world. But hey, your work is not done yet. Sure you have done a lion’s share of your work, but new technologies and advancements are introduced every now and then that you can’t overlook. If you don’t keep up with the technology, you will lag behind. For example, AI has already started spreading its roots in the digital marketing world and chatbot is just an example. Using the latest AI features on the website to upgrade it as per the latest technological development is the job of a website developer. Every digital marketing company uses AI to collect crucial data and understand their customers better. Myth #4: Content can be deferred Do you know what a user finds the most engaging in a website? Content. Yes, you heard it right. A well-written and well-structured content define a good website and not the vice versa. Content creation is a time taking process and if you think that your content writer will get it right in the first go, you are wrong. Setting up a website, loading it with designs and creating content, this is not how the process goes. You must create the content first and then insert designs and layouts that complement your content. Effective content planning beforehand also helps in creating a sitemap for the website. We are a digital marketing company that has broad expertise in content writing as well. We take care of your website content and fill it with the necessary keywords to make it more relevant. Myth #5: Website needs to be perfect Building a website is a progressive thing. If you want everything to be perfect before you make your website online, it might take you forever to do this. Every fabulous website has some fault and it is completely fine. Instead of looking for perfection, you should aim for progress. Building a website is an ongoing process and you can edit your website content, add new pages and features anytime to make it better. We hope that we have been successful in busting common web development myths. It is alright if you have believed any of these myths in the past. So the next time you think of developing a website, make sure you avoid these myths to save your time and efficiency. You can connect with us to build a powerful website and get the best digital marketing services in India. For Original Source - 5 Web Development Myths That You Need to Stop Believing
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